​I'm a copywriter and creative storyteller with 9+ years of experience helping brands turn ideas into stories people want to read, watch, click and remember.

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As a Copy Lead, I work across social, email, web, paid media and print, bringing together writing, brand voice and editorial thinking to create work that feels clear, compelling and human. I collaborate closely with art directors, designers, marketers and localization teams, and help shape everything from creative brand guidelines to the final copy that makes it out into the world.

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I'm also curious about what's next. I use generative AI as another tool in my creative toolkit, particularly for research, brainstorming and exploring ideas, while keeping human judgment and creativity at the heart of the work.

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When I'm not writing, I'm probably playing something on my PC, watching a Korean drama, or finding inspiration in fashion and other forms of creative expression.

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I like words with a purpose and ideas with somewhere to go. Take a look around.