Samantha Duncan
Copy Lead
Boston, MA
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"Beware; for I am fearless, and therefore powerful.”
— Mary Shelley, Frankenstein
Professional Experience
Copy Lead | VistaPrint
July 2024 - Present
Senior Copywriter | VistaPrint
October 2020 - June 2024
Copywriter | VistaPrint
January 2017 - October 2020
CMO/CCO Executive Assistant & Marketing Programs Coordinator | Bai Brands
July 2015 - December 2016
Copywriter Intern | Hasbro
January 2012
I developed brand voice and managed content calendars across various platforms while overseeing copywriting workflows to ensure the success of multiple campaigns. I also mentored junior copywriters, providing valuable feedback for their skill development. With strong communication skills and expertise in SEO content creation, I continued to excel in these areas from my previous position as a Senior Copywriter.
I create compelling copy for North American marketing initiatives across email, websites, social media, and display ads, while also developing print materials for events and our Boston Celtics partnership. I streamline localization processes and subject line testing, and conceptualize high-level cross-channel marketing campaigns to boost engagement and results.
I partnered with international teams across three countries to execute global email campaigns. I collaborated closely with the localization team to ensure accurate translations of copy from English into 17 different locales, enhancing our global reach and effectiveness.
I managed the day-to-day execution and development of shopper and consumer marketing programs to enhance brand awareness and engagement. I crafted compelling product copy for labels and engaging content for email newsletters, while also supporting content creation through photoshoots to ensure high-quality visuals for marketing materials. Additionally, I provided comprehensive administrative support, including scheduling, logistics, and order management.
Crafted engaging product descriptions for a diverse range of Hasbro toys, including My Little Pony and One Direction dolls, fostering brand voice and consumer interest.
